ATM Go

Empowering Business Growth with an Intuitive and Adaptive Digital Platform

Check the Links

Visit Website

Launch Date

Ongoing · 2025

Intro

Expanding a mobile ATM network to rural areas traditionally required heavy manual paperwork, physical site visits, and long processing times. This friction discouraged local sari-sari store owners and small business entrepreneurs from becoming digital banking partners. The objective was to build a streamlined, high-trust digital onboarding portal that made the journey from "interested merchant" to "live terminal" as fast as possible.

Key Responsibilities

I directed the end-to-end design of the merchant onboarding portal, transforming a complex regulatory process into an intuitive digital experience.

Creative Direction

Spearheaded the visual and experiential strategy for the merchant onboarding portal, ensuring the interface was approachable for users with varying levels of digital literacy.

Creative Direction

Spearheaded the visual and experiential strategy for the merchant onboarding portal, ensuring the interface was approachable for users with varying levels of digital literacy.

Creative Direction

Spearheaded the visual and experiential strategy for the merchant onboarding portal, ensuring the interface was approachable for users with varying levels of digital literacy.

Mentorship & Leadership

Managed and guided the design team through the end-to-end UI/UX lifecycle, fostering a culture of ownership and high-quality craft during the technical execution.

Mentorship & Leadership

Managed and guided the design team through the end-to-end UI/UX lifecycle, fostering a culture of ownership and high-quality craft during the technical execution.

Mentorship & Leadership

Managed and guided the design team through the end-to-end UI/UX lifecycle, fostering a culture of ownership and high-quality craft during the technical execution.

Design System Initiation

Initiated and governed a lightweight, scalable design system tailored for low-bandwidth performance, ensuring consistency across the merchant ecosystem.

Design System Initiation

Initiated and governed a lightweight, scalable design system tailored for low-bandwidth performance, ensuring consistency across the merchant ecosystem.

Design System Initiation

Initiated and governed a lightweight, scalable design system tailored for low-bandwidth performance, ensuring consistency across the merchant ecosystem.

The Process

The focus was on removing the "intimidation factor" of formal bank partnerships for grassroots business owners.

Guided Journey UX: Designed the onboarding flow as a series of simple, manageable steps with clear progress indicators to reduce user drop-off.
Mobile-First Accessibility: Prioritized a mobile-responsive design that accommodated merchants who primarily use their smartphones for business management.
Trust & Transparency: Built real-time status tracking into the portal so merchants could see exactly where they were in the approval and terminal deployment process.