Philippines
Output
Building a Friendly, Accessible Banking Identity for the Unbanked Ground Up

Launch Date
July 1, 2020
Intro
The Messy Problem Millions of Filipinos remained unbanked due to intimidating, traditional banking structures. Our challenge was to build a mobile-first experience that felt simple, friendly, and—most importantly—trustworthy.

Key Responsibilities
Strategic collaborative efforts transformed DiskarTech into a regional benchmark for banking accessibility.
The Process
Directed the design strategy for the Philippines' first mass-market digital bank, focusing on accessibility and rapid ecosystem growth.
Creative Brand Strategy: Spearheaded the visual identity by designing the logo, color palette, and typography to establish a brand that feels both approachable and secure for mass-market users.
End-to-End Product Design: Transitioned from foundational brand identity into mapping complex user flows and wireframes, culminating in a high-fidelity UI that balances aesthetics with functional clarity.
Scalable Design Governance: Initiated and managed the custom design library that served as the project’s technical backbone, enabling the team to iterate rapidly while maintaining total visual consistency.



