Philippines
Output
Simplifying Credit Access through Seamless Digital Onboarding
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Launch Date
January 2025
Intro
Applying for traditional bank loans often involves intimidating paperwork, long processing times, and lack of transparency. The goal for Pasado was to create a frictionless, zero-collateral lending portal that could serve as a "marketplace" for quick cash loans within the existing digital ecosystem.
Key Responsibilities
Established the foundational design strategy and guided the execution of the portal's end-to-end experience.
The Process
Pasado was designed to make credit feel accessible and manageable rather than a source of stress.
Transparent UX: Designed real-time loan calculators so users could instantly see their repayment schedules, interest, and terms before applying.
Streamlined Data Entry: Minimized the "form-fatigue" by optimizing data capture and utilizing existing user profiles for pre-filled applications.
Cross-Platform Integration: Focused on a "marketplace" approach, ensuring the portal performed seamlessly as an integrated feature within the DiskarTech app.
